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Control and peace of mind

Company: GHD
Location: London, W1
Size: 8

Design Brief

Good Hair Day, better known as ghd, are an iconic hair care and beauty manufacturer. Their innovative range of ceramic styling irons are stocked by over 50,000 beauty salons and hairdressers across the world and are described as some of the successful hair products in history.

For their new European headquarters, ghd wanted a stylish and sophisticated facility that was highly adaptable for a variety of functions - administration, academy training, video shoots and evening events all needed to be encompassed within the building. With a busy Soho street outside, they wanted pedestrians walking past to be stopped in their tracks as they looked in at their talented teams working in a truly world-class, awe inspiring environment.

Solution

To create the atmosphere of a chic salon with the sophistication of the catwalk, deep walnut woods and monochromes delineate the space under soft; warm light from curvaceous floor lamps. Bespoke leather ottoman benches offer visitors a luxurious waiting area as they take in the exuberant atmosphere .

In a rather novel way of avoiding partitioning, Oktra used a life-size moveable HD television screen as a way of dividing the floor plate, allowing for a flexible, multifunctional space that allows privacy when the salon is in use, while their polished branding and advertising cloaks the space in eye-catching imagery.

The second-floor offices and boardroom are fitted out to a high specification with future-proofed AV and telecoms systems. A highlight is the choice of seating in the meeting room where soft, cream leather is pressed together by a tall, polished steel frame, which pays homage to the shape and form of GHD’s iconic styling irons.

Outcome

“Clients and staff (and the many bystanders of Soho) have been blown away by the beauty of the space and its high adaptability to accommodate ghd’s vast foot-traffic. ghd were the perfect client who engaged us at an early stage and were committed to sophisticated and captivating interior design" - said Nic Pryke, Design Director at Oktra.

 

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