Its worldwide offices are synonymous with pure theatre. Usually based on a theme, a Google office is awash with zany designs, bright fixtures and fittings, and the highest-spec tailoring.
The aim? To create vibrant, buzzing workspaces to inspire staff. In fact, creating a sense of community – a social space where people mingle naturally – is one of the key elements behind interior fit-outs at Google.
We’re seeing this inspiration spiral through countless office refurbishments across London. Rather than staff fitting into an office design, dynamic, flexible spaces are being shaped – even defined – by the people who use them. This matters … as people matter.
Why Should Your Office Reflect Your Brand?
Office branding is more than your company logo splashed across stationery. It’s about creating an office with personality – an inclusive atmosphere where staff feel at home.
Plus, brand identity is about creating a space which singles you out to clients. After all, your office is an extra staff member 24/7.
It sells your professionalism; it ‘speaks’ to prospects the moment they come in. What do you want your office to say about your business?
A Fit-Out is an Opportunity to…
- Stamp your brand personality on your office space. It is a chance to create a comfortable, approachable working atmosphere for staff and visitors.
- Update your brand image. If your office hasn’t changed in years, an interior fit-out can give it a new lease of life. Including your staff! Is it time to introduce a vibrant colour into the office to compliment branding? Or have splashes of inspiring wall art across the office, or tactile fixtures and standout textures to create a new look?
- Change how you work. An office isn’t just about creating a brand image, it’s also a fantastic chance to transform how you work. And get the best from your staff!
There’s no doubt: an office with an individual brand identity speaks volumes about your business. And you don’t need Google’s eye-popping budget to achieve it either.
What’s more, when you work with an experienced London fit-out company such as Strategy Hat, your vision can become a glorious reality.